2. Creative Direction
E.L. James. Love her. Hate her. The fact is, there are many people that have purchased and read the 50 Shades books, and they have been wildly popular. I myself have not read them, and based on what I have heard, they are not my cup of tea. One thing these books have really seem to have contributed to is that openly reading sex stories, and talking about sex openly, have become more normal. A really big thing has been that it has become more normal for women to have a sexual identity and a sexuality. As a therapist, I think this is all great.
My point with this is that this book has opened up something of a social movement. I think that society has already been moving toward a more positive view of sexuality and feminine sexuality, so this is not the only factor, but I think it is still hard to deny that these novels have had an impact. If you are not aware, they are fan fiction, based off the Twilight novels (which I have also not read, but they are in my wife’s teacup.)
These novels are fan fiction, and are riddled with raunchy sex that no one has ever openly admitted to enjoying, outside of the red light district in any major city. By every traditional metric, they really had no reason to be successful, and yet they were wildly successful. There is even a movie adaptation coming soon.
As I stated in the previous post on this topic, I do think there are great reasons that traditional publishing has worked for many years. However, I also think there are reasons that self-published novels are rising in popularity. The 50 Shades books would have never been published by a traditional publisher. As I understand the history of this story, it started on websites dedicated to fan fiction, and was later picked up by a small, nontraditional print-on-demand press. From there, E.L. James went on to be named one of Time’s one-hundred most influential people of the year in 2012.
Whether the books are on my “must read” list or not, I have to recognize their reach and impact. I have heard the writing is very poor, yet these books started a movement often referred to as “mommy porn,” that helped many women get more in touch with their sexuality. By all traditional rules and reasoning, this should never have happened. Whether you love E.L. James and her writing or not, you have to respect the impact. This new direction was only possible through a nontraditional means, forging new ground, with new rules.
So that was my point with all this. I truly believe that writing is an artistic expression. Yet no other art form has so many “rules” that people have to follow. Try to find the equivalent to “show don’t tell” in the world of painting. Realistically, I do not think you will find it, because no other medium of art is bound with so many rules regarding how to express yourself in an acceptable manner. I want to reiterate that I am not a black-and-white, all or nothing type of thinker. I do very much strongly believe that authors should have their books professionally edited, regardless of how they choose to publish them. Therefore, I am not a completely “throw the rule book out the window” type of person. At the same time, I do not know of any other art form that is so rule bound as the writing industry, and artists at times should test the limits and functionality of those rules. E.L. James tested those time honored rules with the 50 shades books, and not only proved some of them to be outdated, but also had an artistic impact on society.
Traditional publishing uses the antediluvian rules that are the very foundation of publishing since before the Gutenberg press, and those rules have a reason and a purpose, because they have been proven to work. I myself would use a traditional publisher in a heartbeat if the chance presented itself, and I believed that the contract would be beneficial for both parties. However, I really believe that the ability to self-publish has become more than a vanity, it has allowed for creative expression by artists that would have normally not have been allowed to publish, and one may argue the impact has been negative, but one cannot argue that those artists have had an impact. In the end, I think society generally benefits from less fettered, creative expression from modern artists, whether it comes from paint or pen.
More on this topic in a later post, stay tuned! Please also comment below, and let me know what you think!